Networking

By Kevin M

Last week in What Twitter Can Do For You we discussed how Twitter can be used to generate activity, connections and traffic, as well as enable you to get your ideas out into the world.

Obviously, the more followers you have, the larger the potential market for your messages, or tweets. But equally important is the quality of your tweets. After all once you have a few followers, or a few thousand, the next critical step is generating a stream of tweets that will engage them enough to take the next step, either by responding to your message on the social media itself, or by clicking through to your site.

Despite the thousands of claims of expert status that populate Twitter, the fact that the network is just a few years old and in a constant state of evolution means that there are far more practitioners than experts. With that in mind, I humbly lay claim to the status of practitioner and disclose that I can’t make any guarantees as to your success.

Read more »

By Kevin M

Twitter can seem daunting at times. It’s the preverbal “fire hose of information” coming at you so fast it’s almost incomprehensible–the information superhighway of the information superhighway. To the outside observer, it can seem as if there’s no logical purpose to it, as if everyone is sending out information that no one else is reading.

To a very large degree, that’s even true—but it doesn’t mean that Twitter doesn’t work, or that it won’t work for you. True, not nearly everyone will even pay attention to most of your messages, but you don’t need everyone—you just need a few at a time. Multiply that small response by several efforts each day and you’re beginning to talk about something significant.

The best way I can describe what Twitter can do for you is to tell you what it’s doing for me.

Read more »