By Kevin M
Buying a new car has never been one of my favorite things to do. It’s not that I don’t absolutely love the idea of having a new car, I sure do! But the flaming hoops you have to jump through at the dealership to buy a car takes some of the fun out of what should be one of the most exciting events of your life
Car dealerships offer an attractive and convenient package of services that make the car buying experience much easier:
- They have the new cars we want (aaahhh, the new car smell!)
- They’ll buy our old cars from us, sparing us the trouble of selling them ourselves
- They provide financing, saving us from having to shop at banks
One stop shopping at its best—but with this ease and convenience comes a high price. Because dealers have all the car buying bases covered, they also have the upper hand at the bargaining table. The minute we walk into a car dealership, we’re at a built in disadvantage. We want a certain car, and the dealer has it—along with everything else necessary to help us get it. How could THEY ever lose?
They can’t, unless we take steps to remove the power from the dealer and stack the deck solidly in our favor.
