By Kevin M
Using a tool to control the flow on the social media
One of the things that can make the social media seem a bit intimidating is the constant flow of messages. How do you get a handle on a flood tide of information, and channel it into a more limited form that will be of practical use? Or more specifically, how do you separate the relevant from the clutter? Doing it manually is beyond comprehension, but fortunately, we’re not without options.
To streamline Twitter or any other social media, there are applications that will simplify the process by separating and organizing incoming messages, as well as enable you to categorize your own messages. And best of all, you can get them for free.
A social media tool can make networking much easier. Hootsuite and TweetDeck are two of the most popular. I have both and use each at different times.
What I’ll describe here will pertain mostly to Twitter, since I’ve chosen to concentrate my efforts on one social media at a time. Both tools can work with multiple social media, including Facebook.
