See the image above? It’s speaking to you, isn’t it? Without any description, your mind is churning. If someone wanted to sell you a beach house, condo or timeshare, this photo would probably be doing some of the preliminary work of convincing you that this tropical paradise is a place to give some serious thought to.
That’s the power of marketing. And it often starts with a simple image.
Marketing is critical to every business of any kind. There are more ways to market than ever and while this can present some obvious advantages, it also means more competition for your prospects attention. After all, there is TV, radio, billboards, direct mail, the print media and of course the internet. Many businesses use some or a combination of all of these to reach their customer base, and as they do the entire marketing environment is becoming increasingly crowded.
How do you get your prospects attention in the midst of what can increasingly be referred to as marketing clutter?
By making your message stand out.
This means that the quality of your message—and therefore your advertising copy—needs to more brilliant than what your competitors are offering. People today are accustomed to a barrage of marketing messages, and they’ve learned to block out most of what they see and hear.
Read more »
If you are starting a new business or are trying to succeed in a career, you might be at a loss for motivation, creativity, and inspiration. Thankfully radio stations across the world play pop music that will pick you up out of your rut and give you the strength to continue. Here are some ways you can use pop music to help you succeed at work and meet any goals you have set for yourself.
As a business owner, you should pay attention to every detail and, on top of all, avoid making some basic mistakes because it can cost you more than you expected. In this article you will be presented with some very common marketing mistakes and some possible ways to avoid them.
Going Green—Legitimate Effort, Marketing Hoax, or Something More Sinister?
By Kevin M
Did you ever get the impression that those commercials were more about improving the energy company’s public image than on reducing the country’s dependence on foreign oil? Or on a darker note, that what they were really trying to do was educate us that there were no solutions to the nations energy problems, and we needed to get comfortable with business as usual? (History has proven the legitimacy of that last point!)
That’s precisely the way I feel about the current “Going Green” obsession.
Everyone it seems, is going green and “cleaning up” the environment. But is that what they’re really doing—or like the energy companies of yesteryear—are they mostly just trying to get us to think better about them?
And—if I may add on a more sinister note—are they claiming to go green as a cover for either charging us more or by shifting expenses over to us, they’re loyal consumers?
Here are a few examples of where I think that may be happening, and I’ll bet you can come up with a few more.
Read more »