Guest post by Clair Schwan
Working a business in the online environment can be exciting. After all, it’s cyberspace – a new frontier. And, there is little doubt that many sources of information, ways of interacting with one another, and doing business will continue to expand in popularity and effectiveness on the web. Many wanna-be business owners have jumped onto the bandwagon of the Internet and gotten themselves immersed in an online business or two. And many have been very disappointed with the results, simply because they weren’t realistic in terms of expectations.
It’s commonly known that most online businesses fail. It’s largely because those involved pull the plug and abandon their efforts. Much of this retreat in the online marketplace is attributable to inadequate planning that fails to temper expectations. The Internet works at the speed of light, but revenue and profit doesn’t necessarily follow at the same pace. Let’s look at some of the areas in which we need to be much more realistic when it comes to our expectations for success in an online business.
